Business Strategy & Advisory
CMS Group is an independent business strategy and advisory firm helping US companies make better decisions, build stronger foundations, and grow with confidence.
What We Do
We work with founders and leadership teams to define where the business is going, how it gets there, and what needs to change to make it happen. Clear thinking. Honest counsel.
From process efficiency to organisational design, we help businesses run better — identifying the gaps between where you are and where you need to be.
Whether you're entering a new market, scaling an existing one, or preparing for a transaction, we bring the strategic clarity needed to move with confidence.
What Clients Say
CMS Group helped us figure out what we were actually good at — and stop chasing everything else. Six months later we'd doubled our close rate and simplified the whole operation.
We'd been stuck at the same revenue level for three years. Craig came in, asked the right questions, and within a few sessions we had a plan that actually made sense for where we wanted to go.
No fluff, no buzzwords — just straight advice about what was working and what wasn't. CMS Group felt like a partner, not a consultant.
About CMS Group
CMS Group was founded on a simple belief: that most businesses already have what it takes to grow — they just need the clarity, structure, and honest counsel to unlock it. We work directly with owners and leadership teams, not through layers of junior staff.
Every engagement is hands-on. Every recommendation is grounded in your specific situation. We don't do off-the-shelf frameworks or generic slide decks — we do real work that moves the needle.
Craig founded CMS Group after spending years advising businesses across multiple sectors and seeing the same pattern repeat itself — smart operators held back by unclear strategy, misaligned priorities, or simply the absence of an outside perspective. He built CMS Group to be the kind of advisory partner he wished more businesses had access to: direct, experienced, and genuinely invested in the outcome.
Why an independent advisor matters.
Internal teams are often too close to the problem. Large consultancies are too expensive and too slow. CMS Group sits in the middle — senior-level thinking, without the overhead.
We work with a small number of clients at any one time, which means you get real attention, real accountability, and an advisor who is genuinely invested in your success.
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